SMART Criteria

Sustainable Tourism Certification

A growing number of tourism businesses are voluntarily participating in certification systems that grant a seal of approval to companies or destinations that demonstrate environmentally or socially sound practices. Not only do these labels serve as useful marketing tools, but they can motivate the industry to develop more environmentally-friendly products. They can also provide consumers with valuable information on sustainable tourism products, helping them to make more informed travel choices. The ultimate success of tourism certification as a conservation tool rests on whether or not it can set a trusted, reliable standard, and on the degree to which the industry and consumers worldwide demonstrate their support. (Rainforest Alliance)

Uniqueness of Experience Provided by the Local Venues

SMART members must be certified or in the process of obtaining certification in order to join the network. More importantly, the SMART Members provide unique services for our clients to those destinations giving emphasis on community tourism to enhance the experience in aspects of eco-tourism, cultural tourism as well as sustainable tourism.

With the above two criteria, the Sustainable Tourism Certification and Uniqueness of Travel Products, SMART Destinations can guarantee our clients to have unforgettable travel experience and contribute the most to the sustainable development of the community they visit at the same time.